Your Customer’s Initial Desire is to be Wildly Successful with your Product
Nobody buys a software product or signs-up for a service planning to fail, although it happens frequently.
Your customers are no different.
No doubt there will be times in your lifecycle with them when it feels like they just don’t want to be successful.
But it will be valuable to keep in mind that their initial desire – presumably something you can recapture – is to be a great customer getting tremendous value from your product.
In fact, there’s almost always someone at every customer who has the same goal as you do.
They really want it to work because their neck is on the line, too
